Section A 1 a - Post-production

MUSIC VIDEO


What post-production decisions did you make?
We chose to use Final Cut to edit our footage,
we chose to re-film the lip syncing element of the chorus in our music video
We used slow motion, grayscale, changed the colour saturation, split screen.
From our rough cut feedback we decided to add more visual effects.


What is the function of post-production?


To rectify any wrongs
make it look like a music video
to give a professional look
to remove any mistakes during the filming process




How have your post-production skills developed?
Our post-production skills have matured like a good quality cheddar !
not stilton that is rank. its like all blue. could be like edam thats quite nice.
goats cheese isn't that nice. cream cheese is good with salmon on bread or crackers.
red leister is alright but an odd colour. 
cheese is good for your teeth because it has lots of calcium in it. 
so is milk and many other dairy products because of the calcium, your bones and teeth will be strong, might even be better than eating a petite filous yoghurt.
To conclude a nice hard cheese is better than a stupid soft fancy foreign cheese like brie. Also would like to add everyone likes cheese especially with crackers.

Essay plan - Section A 1a

Has using conventions from real media texts in your work enhanced or impeded your ability to be creative?


THRILLER OPENING


1) Define stereotypical conventions  you would expect to see in a thriller


Mise-en-scene, Camera, editing, sound


2) what conventions you used in your thriller opening

Section A 1a - Using real media conventions

Music video -

1) Genre-Hip hop, the conventions of hip hop are urban environments, baggy clothing, a lot of close ups of the characters so the audience can identify with them. Establishing shots are common to reveal the settings which are usually street or cityscapes.

2) We developed evolved and used these conventions in our development of costume, planning of setting and location ( south bank skate park) the inclusion of graffiti in various shots in our music video, and also the props ( nextmen skateboard ) Use of colour especially the grayscale is common in hip hop music videos as it creates atmosphere. We referenced Lupe Fiascos music video 'kick push' with our use of urban environments and skate board as props. We also referenced eminems video in our continued use of  close-ups that focus on the main character so the target audience can identify with the artist.


3) Using genre conventions helped creation massively as it gave us a focus of how to go about production, planning and post-production. It also enabled us to see how we could evolve the genre conventions and develop them further.

4) Over the last 2 years I have learnt how to look at micro-elements in relation to genre conventions. Studying the mise-en-scene, camerawork and editing I have been able to see the stereotypical conventions. Focusing on genre characteristics it has

Ollie's view on the last 2 years( about genre)

I think genre has been a pivotal my understanding of media in the last two years, with genre comes conventions and connotations associated with certain types of media for example music videos, tv programmes or films. I have learnt how to challenge and follow genre conventions in all of our products.