Music Video
Our music video actually contained a narrative which challenges the convention of many rock music videos as they do not generally contain a narrative in their music videos e.g. "American Idiot" by Green Day, therefore this gives keeps the audience more interested and entertained and brings more variety to on-screen activity.
We used dark clothing and intertextual references of other bands e.g. Foo Fighters and Pink Floyd found in other rock music videos e.g. "Almost Easy" by Avenged Sevenfold, which makes it much easier for the audience to relate to the band and understand the message and communities they are trying to represent. We used the convention that the lead singer has the most amount of screen time compared to the rest of the band which is found in most rock music videos, this therefore allows the audience to have a greater understanding of the lyrics.
We use a very rural setting which challenges the convention of many rock videos as many rock videos take place in front of a green screen or in a much more urban setting e.g. "Rollin" by Limp Bizkit, this makes it much easier for our audience to relate to our band as they can relate to the settings and location of the video more easily.
We develop the convention of using a variety of camera shots and angles through the characters point of view and regular positions which is not always found in other music videos e.g. "Waiting For The End" by Linkin Park therefore allowing the audience to become more engrossed in the narrative.
We also used a typical convention of using rock music video props e.g. musical instruments so that the audience could be clear as to what kind of artists are band was.
Our music video genre was for a rock music video which usually involves:
A band performance of some kind
Lead singer generally having the most amount of screen
Dark clothing and jeans generally in most videos
Knowing what the actual conventions were and having an interest in that actual genre of music as well allowed us to create a product which we thought was original and engaging to our target audience, our understanding of genre has increased over the two years and being fans of rock music videos as well made it easy to know what conventions to use and develop.
Thriller
In our video we challenge the convention of starting the film with footage of the protagonist e.g "The Bourne Identity" and instead start with footage of the antagonist which draws the audience in more and allows them to see the story from a different perspective and so making it more original.
Many thriller films are set in urban settings e.g. "Seven", while our film is set in an rural setting. This makes our video seem much darker due to the reduced amount of non-diegetic light and therefore helps set the mood easier. It also makes it much more relatable to our audience who generally aren't from an urban environment and therefore can draw them in alot more and make it seem like it could happen to them.
Our thriller lighting is very dark and the antagonists wear dark clothes which is typical for a thriller movie e.g. "Underworld" and therefore helps set the mood for the movie by building up a dark atmosphere and suspense and therefore keeping the audience engaged.
We used many quick cuts during our thriller which is a typical feature of many thrillers and keeps the audience on the edge of their seats and stops the footage from becoming repetitive and boring.
Thriller movies normally involve:
Dark colours, clothes and lighting.
Normally death or serious injury
A protagonist and an illusive antagonist.
Violence or Conflict
We had watched many thrillers before hand so we knew what conventions to follow and which ones we could potentially develop to make our product more original and therefore more engaging to the audience.
Our music video actually contained a narrative which challenges the convention of many rock music videos as they do not generally contain a narrative in their music videos e.g. "American Idiot" by Green Day, therefore this gives keeps the audience more interested and entertained and brings more variety to on-screen activity.
We used dark clothing and intertextual references of other bands e.g. Foo Fighters and Pink Floyd found in other rock music videos e.g. "Almost Easy" by Avenged Sevenfold, which makes it much easier for the audience to relate to the band and understand the message and communities they are trying to represent. We used the convention that the lead singer has the most amount of screen time compared to the rest of the band which is found in most rock music videos, this therefore allows the audience to have a greater understanding of the lyrics.
We use a very rural setting which challenges the convention of many rock videos as many rock videos take place in front of a green screen or in a much more urban setting e.g. "Rollin" by Limp Bizkit, this makes it much easier for our audience to relate to our band as they can relate to the settings and location of the video more easily.
We develop the convention of using a variety of camera shots and angles through the characters point of view and regular positions which is not always found in other music videos e.g. "Waiting For The End" by Linkin Park therefore allowing the audience to become more engrossed in the narrative.
We also used a typical convention of using rock music video props e.g. musical instruments so that the audience could be clear as to what kind of artists are band was.
Our music video genre was for a rock music video which usually involves:
A band performance of some kind
Lead singer generally having the most amount of screen
Dark clothing and jeans generally in most videos
Knowing what the actual conventions were and having an interest in that actual genre of music as well allowed us to create a product which we thought was original and engaging to our target audience, our understanding of genre has increased over the two years and being fans of rock music videos as well made it easy to know what conventions to use and develop.
Thriller
In our video we challenge the convention of starting the film with footage of the protagonist e.g "The Bourne Identity" and instead start with footage of the antagonist which draws the audience in more and allows them to see the story from a different perspective and so making it more original.
Many thriller films are set in urban settings e.g. "Seven", while our film is set in an rural setting. This makes our video seem much darker due to the reduced amount of non-diegetic light and therefore helps set the mood easier. It also makes it much more relatable to our audience who generally aren't from an urban environment and therefore can draw them in alot more and make it seem like it could happen to them.
Our thriller lighting is very dark and the antagonists wear dark clothes which is typical for a thriller movie e.g. "Underworld" and therefore helps set the mood for the movie by building up a dark atmosphere and suspense and therefore keeping the audience engaged.
We used many quick cuts during our thriller which is a typical feature of many thrillers and keeps the audience on the edge of their seats and stops the footage from becoming repetitive and boring.
Thriller movies normally involve:
Dark colours, clothes and lighting.
Normally death or serious injury
A protagonist and an illusive antagonist.
Violence or Conflict
We had watched many thrillers before hand so we knew what conventions to follow and which ones we could potentially develop to make our product more original and therefore more engaging to the audience.
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